I Wrote the Book I Couldn’t Afford to Give My Clients
For most of my career, I gave away the most valuable part of my work for free. It never appeared on an invoice. It was the fifty or sixty hours I spent with each client before I let myself design a single thing. I asked question after question and worked through scenario after scenario, slowly uncovering what they truly wanted their home to feel like. Charging properly for that time would have added thousands of dollars to their bill before I had drawn so much as a floor plan. So I didn’t charge for it. Most of my clients loved






